Madfish

Brand Profile

www.madfishwines.com.au

The Madfish story begins in the far southern reaches of Western Australia where, nine miles from the quiet coastal town of Denmark, lies the picturesque Madfish Bay. According to the local folklore, the bay’s tranquillity is broken when two tides meet resulting in schools of small fish going mad… jumping and racing “flat out like a lizard drinkin” to avoid being gobbled up by hungry, larger fish.

The traditional Australian water turtle design on the label is a symbol of perserverance and tolerance – no doubt characteristics displayed by the poor fish in Madfish Bay who are contantly under attack by their predators.

The owners of Howard Park, Jeff and Amy Burch, became involved with wine through Jeff’s love of surfing. It started 15 years ago when they bought a beach shack at Yallingup, near the renowned surfing beaches of the Margaret River area. Jeff would spend hours surfing on his long board, resembling what the locals call a “shark biscuit”.

SIMPLE FACT
West Australians are nicknamed ‘sandgropers’, referencing the vast coastline and outback landscape. The state is one of the most isolated regions in the world, renowned for its wealth of natural resources, independence and entrepreneurial success.